Is the rise in teeth whitening a dangerous trend? ⠀

Whether you were a fan of Love Island or not...it’s interesting to learn that sales of at home teeth whitening from Rapid White increased by over 10% since the new series started. The brand’s whitening strips and daily whitening toothpaste proved particularly popular, with both products claiming to improve the appearance of teeth in just a matter of days.
⠀⠀
However, this growing trend for impossibly white teeth has worried authorities, who are now clamping down on those carrying out tooth whitening illegally, and courts are increasing the severity of the fines and convictions being handed out.
⠀⠀
One of the latest criminal convictions saw a former reality TV star, Chelsey Harwood, being ordered to pay more than £11k by Liverpool Magistrates’ Court after being found guilty of illegal tooth whitening.
⠀⠀
Anybody who is not a registered dental professional and who is offering tooth whitening treatment using hydrogen peroxide above 0.1% is breaking the law and liable for prosecution.
⠀⠀
In recent years, teeth whitening has become an increasingly accessible and affordable cosmetic treatment, but do dentists have reason to be concerned?